zeb labs
Customer Story

How We Enabled AI-Powered Telecom Analytics with Text-to-SQL on AWS

A telecommunications organization enabled natural-language access to telecom data with an AI-powered Text-to-SQL solution on AWS, using Amazon Bedrock foundation models and Amazon Athena.

How We Enabled AI-Powered Telecom Analytics with Text-to-SQL on AWS

At a Glance

70%Reduced dependency on technical teams for data queries
80%Improved accessibility of telecom data through natural language interactions
90%Accelerated analytics adoption among business users

Our client, a telecommunications organization, wanted to make telecom analytics more accessible to business users who lacked SQL expertise. Accessing insights from large volumes of telecom data required dependence on data engineers and analysts, creating delays in decision-making and limiting self-service analytics capabilities. To address this challenge, we developed an AI-powered Text-to-SQL solution on AWS that allows users to query telecom datasets using natural language.

Challenge

Making telecom data accessible to non-technical users

Telecommunications organizations generate vast amounts of operational and customer data. However, extracting meaningful insights often requires SQL expertise and support from data engineering teams.

Business users needed a simpler way to access information without relying on technical resources for every analytics request. The organization sought a solution that could:

  • Enable natural language interaction with telecom datasets
  • Reduce dependency on data engineers and analysts
  • Improve accessibility to operational and business insights
  • Validate the feasibility of AI-driven analytics using AWS foundation models

Without a user-friendly interface, valuable data remained underutilized, slowing decision-making and limiting the adoption of self-service analytics.

Solution

AI-powered Text-to-SQL analytics on AWS

We designed and implemented a lightweight, scalable Text-to-SQL solution that converts natural language questions into executable SQL queries.

  • Natural Language-to-SQL Translation Engine: Developed a backend system powered by Amazon Bedrock foundation models that translates user questions in plain English into SQL queries that can be executed against telecom datasets.
  • Schema-Aware Prompt Engineering Framework: Created telecom-specific prompt templates aligned with the underlying data schema, improving query accuracy and ensuring generated SQL reflects business terminology and data relationships.
  • Secure Query Execution with Amazon Athena: Integrated Amazon Athena to securely execute generated SQL queries against structured telecom datasets stored in Amazon S3 and return relevant results to users.
  • Modular and Scalable Architecture: Built a lightweight architecture that validates AI-driven analytics use cases while providing flexibility for future enhancements and enterprise-scale deployment.

Benefits

Democratizing telecom analytics with AI

The solution empowered business users to interact with telecom data using natural language, making analytics more accessible and efficient.

  • Improved Data Accessibility: Enabled business users to independently explore telecom datasets without requiring SQL knowledge or specialized BI tools.
  • Reduced Dependency on Technical Teams: Minimized reliance on data engineers for query generation, allowing technical teams to focus on higher-value initiatives.
  • Faster Insight Generation: Accelerated access to business insights by simplifying data exploration and reducing the time required to retrieve information.
  • Foundation for Future AI-Driven Analytics: Established a scalable foundation for advanced capabilities such as intelligent data assistants, anomaly detection, and conversational analytics experiences.

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zeb helps organizations modernize analytics through AI-powered solutions that simplify data access, accelerate insight generation, and support scalable decision-making.

Let's build intelligent analytics experiences that empower users to interact with data through natural language.

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