Citizens (B2C)
The ultimate beneficiary and the taxpayer. The same person on both sides of the ledger, with a universal claim on service.
Receives & fundsWho it servesThe citizen
The citizen
is both customer and payer.
The public sector is unique: the customer (the citizen) and the payer (the taxpayer) are the same person, and the service obligation is universal. Everyone, without exception, by definition delivered through agencies operating on behalf of governments at federal, state, and local levels.
Agencies (B2G)
Federal, state, and local operating entities that deliver services on behalf of governments under mandate, budget, and oversight.
Delivers the mandatePolicymakers
Elected officials, legislators, and regulators that set the mandate, appropriate the budget, and define the rules every agency operates under.
Sets the mandateThe citizen
Outcome Stakeholder
How it serves them
Five domains, unified by the constraint of public accountability.
01
02
03
04
05
01
Defense and intelligence
National security, warfighting, ISR, and logistics, the mission domain where latency, classification, and supply chain integrity decide outcomes.
National securityWarfightingISRLogistics
02
Civilian agencies
Benefits administration, regulatory enforcement, border and immigration, transportation, the mass-throughput services every citizen interacts with.
Benefits adminRegulatoryBorder & immigrationTransportation
03
Healthcare delivery
VA, CMS, public health agencies, and state Medicaid programs, the public payer and provider stack delivering care at scale.
VACMSPublic healthMedicaid
04
Infrastructure
Transportation, utilities, public works, and smart cities, the physical and digital backbone the rest of public service runs on.
TransportationUtilitiesPublic worksSmart cities
05
Education
K-12, higher education, and workforce development, the long-horizon investment in capability that returns to every other domain over time.
K-12Higher edWorkforce dev
The transaction is the service.
Services and information. The public sector does not produce goods. It delivers access, to benefits, to services, to public infrastructure, to safety. The medium is the transaction between a citizen and an agency: an application, a case, a permit, a service request.
What we're optimizing
for the citizen.
Five targets across the public interest. The dials don't all move in the same direction. Effectiveness pulls against cost, speed pulls against security, throughput pulls against equity. The citizen decides the trade.
#StakeholderOutcomeDirection · Current → TargetPriority
00The citizenThrough-lineBetter citizen outcomes.current → more served, faster, fairerTiebreaker
01MissionEffectivenessHigher mission effectiveness.outcomes/$ → +N%High
02ServiceSpeedFaster service delivery.days/case → minutesHigh
03FinanceTaxpayer costLower cost to taxpayer.$/citizen served → lessHigh
04SecurityResilienceStronger security and resilience.incidents · exposure → near-zeroGate
05EquityConstrainedEquitable reach to those who need services, not just those who know how to navigate.easy-to-serve ↔ hardest-to-reachConstrained dial
The throughline
Treat AI as service delivery, not a technology project.
Every public sector entity is trying to do more with constrained and often declining budgets against growing demand, which makes it structurally the highest-leverage AI opportunity in any industry. The agencies that lead treat AI as a service-delivery imperative.
01 · What's known
The data fabric
- Citizen recordsIdentity
- Case managementOperational
- Procurement dataSpend
- Benefits databasesPrograms
- Classified & sensitiveRestricted
zeb + you
We build the resolving layer
03 · What gets decided
The decision
- Case processingAutomated
- Fraud detectionPre-payment
- Procurement optimizationBest value
- Legacy interoperabilityWithout replacement
- Service routingRight program for the citizen
Where zeb connects.
The Engagement
= Reshaping toward this orbitNot configuration
The work itself
= Reshaping toward this orbitNot configuration
The work itself
01 · Source systems
where citizen, program, and operational data originate
Case mgmt · Benefits · ERP (SAP, Oracle) · GIS · Procurement · Legacy mainframes · Classified02 · Data fabric & ontology
the unifying schema across citizen, program, and place
Citizen identity · Benefits · Procurement · Geospatial · Compliance & authority03 · Workflows
application to outcome, policy to audit
Application → Eligibility → Delivery → Case mgmt → Outcome reporting04 · Value chain handoffs
where the system breaks across levels of government
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Modernize civic infrastructure
with confidence.
Auditable, secure, AI-native by design.